By definition a loop is a structure, series, or process, the end of which is connected to the beginning. Based on this rational we crafted a recognisable logo-marque using the two L’s of Loop Lounge. This is supported with the super strong Euclid Bold typeface from Swiss Typefaces which has a slightly wild nature, adding plenty of character.
A series of photographs were taken for the cover artworks. Subjects were searched for in the surrounding environment, each inspired by the theme of the release. This process has taken us to cities, forests, mountain ranges and industrial plants. All images were shot on the trusty Zenza Bronica medium format camera for the dynamic range and beautiful image quality of the film it uses.
I can’t say enough how working with Wild Ilk has done to our brand. They took our idea and concept to create the perfect artwork for our brand. Wild Ilk is full of talent, passion and dedication.