Levitate collaborated with Birmingham Music Week to organise a music industry conference called Levitate Summit. Topics ranged from local issues; concerning the strengths and challenges of Birmingham’s music community, to national and international matters. The intention was that discussions would trigger debates to be taken further after the conference. The conference was rounded off with an event in the Evening - Levitate Live, with performances from a diverse range of Birmingham-linked musicians.
We developed a brand identity that reflected the ideas discussed at the conference. A core theme of the conference was that organisations could be stronger through collaboration. The name Levitate is a metaphor for this ascension.
As part of the identity we created folded paper forms that were suspended and photographed to visually support the concepts of collaboration and levitation.